No Clear Navigation
Having clear and user-friendly navigation on your website is key. You want your visitors to explore your website and not get frustrated that they can't navigate to what they're looking for. The best way to do this is to put your navigation at the top of the page or in the sidebar so it catches their eye when they first happen upon your site. Remember, not only internet savvy individuals are using your website!
Hidden Contact Information
Your contact information is the most important part of your website. You want your customers or clients to be able to see your location (if you have a brick and mortar location), your phone number and your e-mail address. You don't want them to have to hunt for your contact information that is behind a "Contact" link. Contacting your business should be easy and straight forward.
Not Having Enough White Space
If your website is too cluttered it won't be appealing to the eye and will probably make most people click right off. It's important to have a very aesthetically pleasing website with enough white space so that your website doesn't look cluttered. Your website should also look clean on mobile and other browsers too, so test them out!
Not Linking to Social Media Platforms
There are two parts to this one. Firstly, you need to link to your Social Media platforms. You want your website visitors to follow you on all of your platforms. Secondly, you should have social share links integrated into your posts so that your visitors can easily share a post right from your blog. Social Media is one of the best ways to get exposure, so you have to make it easy for others to share your post if they find it interesting.
Not Having a Search Box
This is up there with not having clean navigation. Certain visitors might want to find a specific post, service or product that you offer without having to look through your entire blog or website. If you have a search box on your website, your visitors will be able to easily search what they're looking for and find it quickly.
Not Updating Your Blog
Having a blog is very important to your business and having a consistently updated blog is even more important. You want your posts to be interesting and informative to the reader so that they leave your blog with the value that you provide.
Poor Optimization (SEO)
Search Engine Optimization (SEO) is extremely important since that is what gets you organic search traffic. Some main aspects of SEO that can make a big difference is adding keywords into your blog URL's, adding keywords into your H1 tag, using carefully researched keywords in your blog posts and also in the title of your blog posts. Those small changes can make a difference in the amount of organic search engine traffic that you receive to your site.
Long Load Times
If your website takes longer than 5 seconds to load, it has a long load time. While some people might allow the page to load in one tab while they work in another tab, this is not typical. Personally, if a website takes too long to load, I will leave that website. Believe it or not, Google takes load speed into consideration while ranking within their search engine. You could have the best-optimized website that loads slowly and Google will probably rank you lower than another website with amazing load time and less than perfect optimization.
Do you want a free website audit and consultation? Please contact us and we can chat!