According to HootSuite, Snapchat has over 100 million daily active users and over 400 million snaps being sent every day. As much as Snapchat may seem like an app that's solely for pre-teens and teenagers, according to HootSuite statistics, the largest age demographic on Snapchat is 18-24-year-olds. This age group makes up 37% of Snapchat users. Ages 25-34 make up 26% of users and ages 35-54 make up 12% of Snapchat's users. That's pretty eye opening and definitely isn't what I was expecting the demographics to be.
In fact, many companies are embracing Snapchat as a channel for Social Media Marketing because it can reach many users within their target demographic and Snapchat provides a sense of exclusivity. Those who market through Snapchat have the advantage of the exclusive nature of the seconds a user has to see a photo or a video. It makes your audience feel like they are a part of a special club and therefore, they will feel like you value them as a person instead of a number. Here are some ways that businesses can use Snapchat for promotion.
As I said, Snapchat provides a sense of exclusivity and that's why you should share exclusive content that users of your website or other social media channels may not see. You can post behind the scenes photos of your manufacturing plant, office, workers, etc... Or even show some new products or collections before the official launch.
Contests or Offers
You can run exclusive Snapchat contests for your audience, just as you may run contests on your other various social media accounts. Here are some ideas of types of contests that you can run on your Snapchat:
- Scavenger Hunts - Give followers an item that they have to snap to you and the first 1-3 could be winners.
- Caption This - Have users snap back captioning a photo that you provide. Pick the best captions to win.
Or you can come up with your own contests! You can also snap exclusive coupon codes or offers to your Snapchat audience. If they capture the code in the 10-second allotment for the post, they can enter that code on your website for an exclusive discount.
Engagement with Audience
You can engage with your audience by asking them to Snap you questions for a Q&A and you can feature their snap or snap video before your answer to their question. You could also ask your audience to snap you a picture with one of the Snapchat filters and you could choose the best or funniest ones to feature on your Snapchat.
Paid Snapchat Advertising
If you have the money in your budget, Snapchat offers paid advertising. Actually, Snapchat offers a plethora of paid advertising products. The best website to learn about these products is right here on WalarooMedia's website. Snapchat's paid advertising starts at $3,000 and goes up depending on what paid product you choose to market your business with.
Promote Blog Posts
You can always promote your blog posts through Snapchat by simply creating a snap video letting your audience know that you have a new blog post up. Unfortunately, Snapchat doesn't allow clickable links in their snaps but you can always let them know that the link to your blog or website is in your bio or simply just state the website address. This is what many bloggers, YouTubers or businesses do.
Use Fans as Influencers
A smart way to market your website or brand through Snapchat is to use your fans as influencers. Simply put out a blog post or snap video asking your fans to make a snap or snap video using your product or talking about/promoting your product. You could use this technique as a contest or simply offer a coupon code or offer to those who promote your brand or business. You can send the coupon codes exclusively through the messaging feature on Snapchat.